If you’re trying to make money online — through ecommerce, affiliate marketing, content creation, or dropshipping — knowing what sells and where people shop is a serious advantage. There’s no guesswork when you look at real-world buying trends.
This article gives you a list of major online stores and the products that move fast on their platforms. You’ll find top categories, real insights, and how to use this knowledge to grow your online income.
Why This List Matters
Millions of people shop online daily. But they don’t buy everything from the same place. Some go to Amazon for convenience, others go to Etsy for custom items, while budget shoppers flood sites like Shein and Temu.
When you understand what’s selling — and where — you can:
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Choose better affiliate programs
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Promote products your audience actually wants
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Start an ecommerce store with in-demand inventory
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Create blog, YouTube, or social content that converts
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Spot low-competition niches with high traffic potential
Top Online Stores and Their Best-Selling Products
Below is a practical breakdown of the biggest and most active online stores. Each one includes product categories that consistently sell well — with actionable ideas for how to use them in your strategy.
1. Amazon
Monthly Visitors: Over 2.7 billion
Top-Selling Products:
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Electronics: earbuds, smartwatches, laptops
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Home and kitchen: air fryers, storage containers, organizers
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Books: self-help, business, children’s
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Fitness gear: resistance bands, yoga mats
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Pet supplies: grooming tools, toys, food
How to Use It:
Promote Amazon products using affiliate links in blogs, product comparisons, or YouTube videos. Stick to categories with 4%+ commissions. Use the Amazon Best Sellers page for current trends.
2. Walmart
Monthly Visitors: 500+ million
Top-Selling Products:
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Groceries and pantry items
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Cleaning supplies: disinfectants, laundry soap
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Electronics: TVs, budget phones, tablets
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Baby essentials: diapers, formula, strollers
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Personal care: toiletries, hair care
How to Use It:
Walmart has an affiliate program and competitive pricing. Ideal for content targeting middle-income families or everyday home needs. Bundle product suggestions in shopping guides or budget-friendly tips.
3. eBay
Monthly Visitors: 700+ million
Top-Selling Products:
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Refurbished gadgets: phones, laptops, headphones
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Collectibles: cards, coins, memorabilia
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Fashion: sneakers, vintage jackets
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Car parts: lights, accessories, tools
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Home tools: drills, small appliances
How to Use It:
eBay affiliates can earn by promoting deals, auctions, or unique finds. Use niche forums or content aimed at collectors and bargain hunters.
4. Alibaba
Monthly Visitors: 400+ million
Top-Selling Products:
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Wholesale gadgets and accessories
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Beauty tools: facial devices, skincare machines
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Fashion accessories: sunglasses, watches
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Home improvement tools
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Party supplies and gift items
How to Use It:
Perfect for dropshipping or importing. Find suppliers with trending products and build your own store. Avoid items with saturated competition — focus on niches with clear demand but fewer resellers.
5. Etsy
Monthly Visitors: 400+ million
Top-Selling Products:
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Personalized gifts: mugs, name necklaces, baby clothes
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Handmade jewelry
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Home décor: wall art, candles, organizers
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Digital downloads: planners, templates, resume kits
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Wedding and event items
How to Use It:
You can create Etsy affiliate content or open your own shop. Focus on holidays, life events (weddings, babies), or digital product bundles for passive income.
6. Target
Monthly Visitors: 200+ million
Top-Selling Products:
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Fashion: dresses, casual wear, kids’ outfits
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Beauty and skincare
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Kitchen gadgets
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Toys and educational kits
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Seasonal décor (especially Halloween, Christmas)
How to Use It:
Target’s affiliate program works well for content in lifestyle, parenting, or home improvement. Create seasonal gift guides or style roundups based on trending Target products.
7. Apple
Monthly Visitors: 200+ million
Top-Selling Products:
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iPhones
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AirPods and accessories
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MacBooks and iPads
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Apple Watch
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Subscriptions (Apple Music, iCloud)
How to Use It:
While Apple doesn’t offer a public affiliate program for hardware, you can promote Apple-compatible accessories via Amazon or Best Buy. Tech blogs and comparison content work well here.
8. Best Buy
Monthly Visitors: 150+ million
Top-Selling Products:
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Laptops and desktop computers
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Smart TVs
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Gaming consoles and accessories
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Smart home devices: Ring, Nest, Alexa
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Kitchen appliances: air fryers, blenders
How to Use It:
Best Buy’s affiliate program is ideal for review content and “best of” lists. Tech and gaming audiences respond well to side-by-side product breakdowns and unboxing content.
9. Shopify Stores (Independent Sellers)
Monthly Reach: Combined traffic in the billions
Top-Selling Products:
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Skincare tools (derma rollers, ice globes)
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Fitness gear (waist trainers, gym kits)
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Pet supplies (toys, beds, grooming tools)
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Fashion (athleisure, crop tops, minimalist shoes)
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Digital products (ebooks, courses, templates)
How to Use It:
Watch Shopify product trends on TikTok, YouTube, and tools like Sell The Trend or MyIP.ms. Use what’s trending to launch stores or create affiliate content around related tools or ideas.
10. Newegg
Monthly Visitors: 30+ million
Top-Selling Products:
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Graphics cards, motherboards, processors
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Gaming monitors
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Desktop PCs
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Networking equipment
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Gaming accessories (keyboards, headsets)
How to Use It:
Newegg targets gamers, techies, and DIY PC builders. Great for affiliate marketers with tech content, YouTube channels, or gaming blogs.
11. Zappos
Top-Selling Products:
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Shoes (sneakers, boots, sandals)
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Casual clothing
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Bags and backpacks
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Athletic wear
How to Use It:
Their affiliate program works well for style content, especially footwear-focused blogs or Instagram pages.
12. ASOS
Top-Selling Products:
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Trendy youth fashion
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Streetwear and accessories
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Shoes and handbags
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Beauty products
How to Use It:
ASOS is affiliate-friendly and ideal for fashion bloggers, influencers, or anyone targeting Gen Z and millennials.
13. Wayfair
Top-Selling Products:
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Furniture: desks, beds, sofas
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Rugs and carpets
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Home décor
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Lighting fixtures
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Storage solutions
How to Use It:
Wayfair’s affiliate program is perfect for home bloggers or DIY YouTubers. Showcase before-and-after room makeovers, furniture comparisons, or budget upgrades.
14. Home Depot
Top-Selling Products:
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Power tools
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Outdoor furniture
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Lighting and fixtures
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Home renovation gear
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Smart home products
How to Use It:
Target homeowners, renters, or people doing home projects. Home Depot’s affiliate program fits handyman content, how-to articles, and seasonal guides.
15. Shein
Top-Selling Products:
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Women’s fashion
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Accessories
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Fast-moving seasonal pieces
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Matching sets
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Swimwear
How to Use It:
Shein’s affiliate program is big with Instagram and TikTok influencers. If your audience cares about trends and low prices, use short-form video to promote outfits and sales.
16. Temu
Top-Selling Products:
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Budget electronics
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Household gadgets
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Storage tools
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Phone accessories
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Kitchen gadgets
How to Use It:
Temu is exploding on TikTok and Facebook. Use product reviews, discount codes, or unboxing content to monetize through affiliate or referral links.
17. AliExpress
Top-Selling Products:
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Phone accessories
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Clothing
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Gadgets
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Hair and beauty tools
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LED lights and party items
How to Use It:
Great for content creators targeting budget shoppers or DIYers. Use link shorteners and focus on unique but cheap products with high visual appeal.
18. Lowe’s
Top-Selling Products:
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Tools
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Appliances
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Bathroom and kitchen items
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Outdoor living products
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Flooring and lighting
How to Use It:
Lowe’s is strong for DIY and home improvement content. Create seasonal or project-based articles and link to tools and materials.
19. Costco
Top-Selling Products:
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Groceries in bulk
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Electronics
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Home essentials
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Furniture
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Supplements
How to Use It:
Costco doesn’t have a traditional affiliate program, but the trends here show strong buyer interest in high-value household items. You can use this to guide what to promote elsewhere.
20. IKEA
Top-Selling Products:
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Storage and organization
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Flat-pack furniture
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Kitchenware
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Home décor
How to Use It:
While IKEA doesn’t support global affiliate marketing, similar alternatives do. Use IKEA trends to find products to resell or promote from Wayfair or Amazon.
You don’t need to guess what people want to buy. Just study what the top stores are selling — and follow the demand.
Whether you’re:
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Launching an ecommerce store
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Starting affiliate marketing
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Running a product blog
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Creating YouTube or social content
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Looking for profitable dropshipping ideas
This list gives you a proven foundation.
Use it to find your angle, pick a platform, and create content or offers around products people are already shopping for.
