Online stores & selling products worldwide

Online shopping has become a global habit. From smartphones in the U.S. to beauty tools in South Korea, people all over the world are spending billions every year on products they can buy with a click.

If you’re building an online store, running an affiliate blog, dropshipping, or creating product-based content, understanding what products sell best in different countries gives you a major advantage. You’ll reach the right buyers with the right products — and increase your earnings without wasting time guessing.

This article breaks down the most active online stores by region and what people are buying most in each part of the world.

Why Global Product Trends Matter

Products that sell well in your country might not sell at all somewhere else. Buyer habits depend on local culture, income levels, seasonal needs, and even internet habits.

When you know:

• Which stores dominate in a country

• Which products people buy there

• Where demand is growing fastest

You can adjust your strategy, choose better affiliate products, or target more profitable markets — even if you’re working from home.

North America

Key Markets: United States, Canada, Mexico

Dominant Stores:

• Amazon

• Walmart

• Best Buy

• Target

• Apple

• Costco

• Home Depot

Best-Selling Product Categories:

• Electronics (phones, laptops, TVs)

• Home and kitchen appliances

• Fitness gear

• Baby and parenting products

• Groceries and pantry items

• Books and educational toys

• Pet supplies

What to Do With This Info:

If you’re targeting U.S. or Canadian audiences, affiliate programs from Amazon, Walmart, and Best Buy are high-converting. Blog posts, YouTube reviews, and product roundups for electronics, home essentials, and everyday tools perform well.

Europe

Key Markets: UK, Germany, France, Spain, Italy, Netherlands

Dominant Stores:

• Amazon Europe

• Zalando

• MediaMarkt

• Fnac

• Otto

• ASOS

• IKEA

• Carrefour (France)

Best-Selling Product Categories:

• Fashion and footwear

• Mobile phones and electronics

• Beauty and skincare products

• Furniture and home décor

• Eco-friendly household items

• Books and digital content

• Grocery delivery (in urban areas)

What to Do With This Info:

If you write for UK or European readers, focus on eco-conscious and design-driven products. Fashion and beauty are big in France and Germany, while smart home gadgets trend in the UK. European Amazon affiliate programs are available per region.

Asia

Key Markets: China, India, Japan, South Korea, Indonesia

Dominant Stores:

• Alibaba (China)

• JD.com (China)

• Flipkart (India)

• Rakuten (Japan)

• Coupang (South Korea)

• Shopee and Lazada (Southeast Asia)

Best-Selling Product Categories:

• Smartphones and accessories

• Personal care and beauty tools

• Home gadgets and kitchen appliances

• Fitness and wellness products

• Educational toys and books

• Trend-driven fashion

• Budget electronics and tech gear

What to Do With This Info:

Asia is mobile-first. Most purchases happen through apps. If you’re targeting this region, prioritize visual content (YouTube, TikTok, Instagram) and highlight value for money. Cross-border platforms like AliExpress or Shopee often allow global sellers or affiliates.

Latin America

Key Markets: Brazil, Argentina, Mexico, Colombia

Dominant Stores:

• Mercado Libre

• Amazon (Mexico and Brazil)

• Americanas (Brazil)

• Falabella (Chile and Peru)

• Linio

• Walmart Mexico

Best-Selling Product Categories:

• Smartphones and budget tech

• Fashion (especially casual wear)

• Kitchen and home tools

• Personal care

• Baby items and toys

• Home improvement products

What to Do With This Info:

Latin America is one of the fastest-growing regions for online shopping. Consider promoting low-cost, durable goods. Some stores like Mercado Libre have local affiliate or seller options. Target countries individually based on language and preferred payment methods.

Middle East

Key Markets: UAE, Saudi Arabia, Egypt, Qatar

Dominant Stores:

• Noon

• Amazon UAE

• Carrefour Middle East

• Namshi

• Jumia (in Egypt and North Africa)

Best-Selling Product Categories:

• Smartphones and accessories

• Fashion and luxury goods

• Perfumes and beauty items

• Watches and smart devices

• Groceries and food delivery

• Car electronics

What to Do With This Info:

Shoppers in the Gulf region often look for premium products. Combine luxury appeal with convenience in your content. Focus on fast shipping, local availability, and exclusivity. Some stores have affiliate programs with region-specific links.

Africa

Key Markets: Nigeria, South Africa, Kenya, Egypt

Dominant Stores:

• Jumia

• Takealot (South Africa)

• Kilimall (Kenya)

• Konga (Nigeria)

• Amazon Global

Best-Selling Product Categories:

• Mobile phones and budget tech

• Household appliances

• Fashion and shoes

• Hair and skincare products

• Groceries and packaged food

• Children’s learning tools

What to Do With This Info:

Africa’s ecommerce space is growing fast, especially on mobile. Promote reliable, low-cost products with high utility. Content that solves daily problems — how to cook faster, clean better, save money — performs well.

Oceania

Key Markets: Australia, New Zealand

Dominant Stores:

• Amazon AU

• Kogan

• JB Hi-Fi

• The Iconic

• Catch

• eBay AU

Best-Selling Product Categories:

• Health and wellness

• Home improvement tools

• Fashion and outdoor wear

• Pet supplies

• Fitness equipment

• Travel accessories

What to Do With This Info:

Australians value quality, delivery speed, and trust. If you’re running affiliate campaigns, work with reputable local stores. Focus on lifestyle, outdoor gear, and practical tech tools.

Global Cross-Border Stores

Some platforms serve multiple countries and let you sell or promote worldwide:

If your audience is international, use these stores for scalable promotions. They support international shipping and often offer affiliate or referral systems.

Top Product Categories That Sell Worldwide

Despite regional differences, certain categories perform consistently well across the globe. These are the ones worth building your business or content strategy around.

How to Use This Knowledge to Make Money

Whether you’re blogging, running a store, or promoting affiliate links, here’s how to act on this information.

1. Target Products Based on Region

If your traffic comes from Nigeria, don’t push Amazon U.S. links. Use Jumia instead. Know your audience’s location and match products to their local buying habits.

2. Create Country-Specific Content

If you’re in the fitness niche, you can create:

• “Top 5 Home Gym Tools in the U.S.”

• “Affordable Fitness Gear in South Africa”

• “Where to Buy Resistance Bands in the UK”

Use the same product but change the store and phrasing for each audience.

3. Choose Affiliate Programs That Pay Locally

Check if the store offers a local affiliate program. Amazon, Shopee, Jumia, Flipkart, and others have country-specific systems. This increases conversions and payouts.

4. Follow Trending Products on Social Media

Use TikTok, Instagram, and YouTube to track viral product categories in different countries. Look at what influencers are promoting — then find a way to connect it to your content or store.

If you want to earn money online through ecommerce or affiliate marketing, you need to think globally. Products that explode in one country often take off in others shortly after.

Start with this:

• Find out where your audience is from

• Study what they buy online and where they shop

• Promote those products from the right stores

• Use regional affiliate programs when possible

• Repeat with new niches and audiences

This approach makes your online income smarter, faster, and more scalable — no matter where you’re starting from.